Motion Brand Identity Systems: Creating Dynamic Logos That Adapt Across Digital Touchpoints
In this digital age, when brands can be found not only physically but online, a brand’s identities go beyond static images and colours. Motion brand identity, which is how elements change, move in a way, and communicate with the user, is a vital aspect of the way a brand represents its online presence. It brings […]
Micro and Nano-Influencers vs AI-Generated Virtual Influencers
The influencer marketing industry has undergone a significant transformation, with 48.7% of individuals embracing artificial intelligence (AI). The development of AI is not an enigmatic future; it is here now and transforming industries in ways that were unimaginable a few decades ago. Marketing is one of the sectors undergoing rapid transformation. There is no clear […]
