Case Study-How a Life Coaching Brand Reached Over Half a Million People

How a Life Coaching Brand Reached Over Half a Million People Using Facebook Ads

In a fast-growing and emotionally driven niche like life coaching, trust and visibility matter. We launched a Meta Ads campaign for a personal development and life coaching brand with a focus on increasing awareness, engagement, and qualified leads. With a budget of $1,491, we reached nearly 600,000 people, ran 22 targeted campaigns, and uncovered key insights into what truly moves the needle in this industry.

The Challenge

Life coaching is personal. It’s not a product people impulse-buy — it’s a relationship they commit to. Our main challenge was to generate meaningful engagement and build trust with cold audiences while balancing a limited budget.

We had three primary goals:

Increase brand visibility and Instagram engagement.
Drive interested users to a landing page or lead form.
Capture qualified leads to nurture into paid coaching clients.

But the journey wasn’t linear. We encountered issues like:

High cost-per-lead on Meta forms.
Low conversion after link clicks.
Inconsistent performance across different ad sets and creatives.

The Approach & Solution

Strategy:

Rather than betting on a single format, we ran a multi-campaign test — exploring Instagram profile visits, landing page views, link clicks, and Meta lead forms to see which approach best aligned with the buyer journey of a potential coaching client.

Campaign Highlights:

Campaigns Tested: 22
Objectives Used: Instagram profile visits, link clicks, Meta leads, landing page views
Ad Formats: Image creatives with empowering copy and CTA hooks like “Break Through Your Limits” and “Book a Free Clarity Call.”

Key Metrics

Result Type	Total Results	Avg. Cost per Result	Total Spent
Instagram Profile Visits	1,099	As low as $0.06	$118.71
Link Clicks	955	$0.17 per click	$161.78
Meta Leads	62	$8.84–$16.22	$692.77
Landing Page Views	5	$2.76 each	$13.81
Total Reach	598,648	–	$1,491.57

Results & Impact

Even though the ultimate number of coaching signups wasn’t high, the campaign laid a solid foundation for awareness, credibility, and lead data collection.

What Worked

Incredibly cheap profile engagement: $0.06 to $0.08 per profile visit helped us build brand visibility at scale.
Link click campaigns: Drove nearly 1,000 site visits with a respectable $0.17 CPC — great for warming up audiences.
Clear data to guide retargeting: We now know who’s engaging and where they’re dropping off.

What Didn’t Work

High Meta lead costs: Some lead ads reached up to $16.22 per lead — not ideal unless follow-up and conversion workflows are tight.
Low conversion on-site visits: People clicked but didn’t take action, signaling we need stronger landing page copy and CTA alignment.
Limited remarketing: We didn’t run retargeting ads to re-engage high-intent users (profile visitors, clickers, etc.), which is a missed opportunity.

Lessons Learned

Instagram is king for awareness — leverage it first before sending users off-platform.
Meta leads are pricey but sometimes worth it — if the onboarding flow is optimized and personal.
Don’t skip nurturing — warm audiences via retargeting and email flows before pitching paid sessions.
Landing pages need love — more clarity, trust builders (testimonials, guarantees), and urgency.

Conclusion

This was not just an ad campaign — it was a discovery process. We’ve built a reliable cost baseline, gathered quality insights on where users engage most, and now have a blueprint for how to scale the next phase of marketing.

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