Project Overview

Client: Gigs On The Move
Timeline: 3 weeks
Scope: Complete brand identity and website redesign

Gigs On The Move connects performers with gigs nationwide. We created a brand identity that appeals to both creative talent seeking opportunities and event organizers looking for trusted professionals—balancing creativity with credibility.

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Brainstorming

Through initial brainstorming sessions, we identified the need to create an identity that felt:

  • Aspirational for creative talent
  • Professional for corporate event planners
  • Flexible across all touchpoints—from apps to backstage passes

Strategy

Brand Positioning: Movement & Momentum
We positioned the platform as the future of gig economy work—where careers advance and opportunities flow.

Visual Direction: Energetic yet professional, drawing inspiration from motion graphics, entertainment culture, and tech platforms.

Visual Identity

Logo Design

The logo embodies movement through a subtle play icon integrated into the “G,” suggesting forward motion and live performance. Custom typography balances approachability with confidence.

Typography

Primary Typeface: Inter – selected for clear cross-device readability and modern sans-serif structure that complements the geometric logo design.

Color Palette

  • Vibrant Coral: Key interactions and excitement
  • Electric Blue: Energy and digital trust
  • Midnight Navy: Grounding and professionalism

Logo System

Created flexible variations including horizontal/vertical lockups, icon versions, and dark background options for consistent application across all platforms.

Applications

Digital Transformation:

  • Complete website redesign with improved user flow
  • Clear sections for talent signup and gig discovery
  • Enhanced visual hierarchy and micro-interactions

Brand Materials:

  • Business cards with electric blue accents
  • Email signatures and digital letterhead
  • Branded merchandise and backstage passes

Results

Immediate Impact:

  • 40% increase in new talent signups within two weeks
  • Significant reduction in homepage bounce rate
  • Overwhelmingly positive feedback from both user segments

User Response:

  • Talent found the platform more credible and easier to use
  • Event organizers appreciated the professional appearance
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