Case Study-Spent $28.9K to Generate High-Intent Leads

From Clicks to Clients: How We Spent $28.9K to Generate High-Intent Leads with Meta Ads

Generate High-Intent Leads with Meta Ads
When you’re running ads for premium services like masterclasses or expert consultations, it’s not just about traffic—it’s about action. With a budget of nearly $29K, we set out to generate serious, high-intent leads who would book calls, submit applications, and ultimately convert into paying customers. Here’s a behind-the-scenes breakdown of how we did it and what we learned.

The Challenge

Our goal was simple, but the execution was anything but: use Meta Ads to attract qualified prospects for a range of service offerings—including masterclasses, consultations, and form-based lead captures.

However, high-ticket services face unique challenges:

Longer Decision Time: Unlike eCommerce, users don’t convert in a single scroll. They need trust.
Higher CAC Tolerance: You can afford to spend more per lead, but you can’t waste your budget.
Limited Volume, High Value: We weren’t looking for mass leads—we needed the right leads.

With these realities in mind, we built campaigns optimized around website events such as schedule calls, form submissions, and registrations.

The Approach & Solution

To navigate this, we ran 16 Meta ad campaigns, each laser-focused on specific conversion events. Instead of spreading the budget thin across vague objectives, we focused only on results that mattered: booked calls, submitted applications, and completed registrations.

Tactics That Powered the Campaign:

Objective Targeting: All campaigns were optimized for high-intent website actions—not just clicks.
Daily Budget Variety: From $50 to $100/day, budgets were adjusted based on performance.
Creative Direction: We tested persuasive ad copy combined with strong CTAs and direct visuals of the product/benefit (masterclass, call bookings, etc.).
Audience Segments: Interest-based audiences, remarketing pools, and custom audiences based on engagement and site visits.
Performance Metrics Analyzed Daily for cost-per-result, frequency, and lead quality.

Key Metrics

Total Spend: $28,982.90
Total Reach: 344,646 unique people
Impressions: Over 750,000+ (based on view counts and frequency)
Top Conversions:
- 43 website schedules @$154.76 each
- 36 application submissions @$25.86 each
- 35 more submissions @$88.43 each
- 11 masterclass registrations @$128.92 each

We also saw smaller, but meaningful conversion events such as:

Website completed registrations @$147.36
Several schedule calls ranging from $70.97 to $317.49

Results & Impact

This wasn’t a volume play—it was a precision game. And the data speaks for itself.

What Worked Best:

Low-Cost Lead Acquisition: One of our best-performing campaigns generated 36 high-intent leads at just $25.86 per result—ideal for upselling later in the funnel.
Balanced Frequency: Average ad frequency stayed around 2.3, ensuring we didn’t overwhelm the audience.
High Conversion Campaigns: 43 scheduled calls at $154 per result is a solid metric for high-ticket services.

Smart Scaling: Campaigns were scaled slowly based on ROAS indicators—not on gut feeling.

What Needed Improvement

Inconsistent Cost Per Result: Some campaigns had great CPAs (like $25.86), while others were on the higher end ($317+).
Low Volume in Some Campaigns: A few campaigns brought in only 3–5 results, indicating creative fatigue or poor audience matching.
Lack of Funnel Integration: While traffic and form fills happened, we missed a full retargeting funnel in some campaigns to nudge leads down the funnel further.

Overall Impact

These campaigns did more than just generate form fills—they validated the audience, offer, and messaging strategy for our client’s service-based business. With almost $29K spent and dozens of high-intent leads booked, we now have a blueprint for scaling lead generation profitably and predictably.

Whether it’s booking strategy calls, running webinars, or selling online education products, the key takeaway is simple: Meta Ads work best when they’re treated as a performance channel, not just a branding tool.

Conclusion

Running service-based offers and not sure how to scale lead gen with Meta Ads? Let us audit your current strategy and help you build campaigns that bring qualified leads—not just vanity clicks.

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